- Launched by Ministry of Micro, Small, and Medium Enterprises (MoMSME).
- Budget: ₹277.35 crore (over 3 years).
- Aim: Enhance digital presence of MSMEs, with a focus on women-led businesses.
- Collaboration with Open Network for Digital Commerce (ONDC).
Objectives
- Integrate MSMEs into the ONDC network.
- Provide digital storefronts, payment systems, and logistics support.
- Reduce operational barriers and enhance credibility.